Chime's Resonate Wins Timberland U.K. Account
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Chime's Resonate Wins Timberland U.K. Account

Chime-owned public relations consultancy Resonate has been retained by Timberland. The agency team will work with in-house communicators at the outdoor outfitter’s day-to-day media relations.

Paul Holmes

LONDON—Chime-owned public relations consultancy Resonate has been retained by Timberland. The agency team will work with in-house communicators at the outdoor outfitter’s day-to-day media relations, with a particular focus on communicating Timberland’s heritage and leadership in the environmental arena and its commitment to “doing well and doing good.”

According to Niamh McEnery, marketing manager for Timberland U.K. and Ireland, “As we look to strengthen the brand, we needed a PR partner who not only understood the retail landscape but also has a drive and passion for brand communication and experience with corporate social responsibility. Timberland is truly authentic, it has been a ‘responsible’ employer and manufacturer since its foundation, and we are very proud of this heritage. We want our consumers to understand this heritage so they can make their own informed choices over what they are buying.”

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