LONDON—Cisco, a worldwide leader in networking, has hired Chime’s technology public relations firm Harvard PR, as its agency of record for Europe.
Harvard’s brief is to support the European public relations team at Cisco with the coordination of all PR activities across Europe. The assignment also includes thought leadership, content creation, event coordination, pan-European media relations and in country agency and PR manager liaison for the U.K., Ireland, Germany, France, Italy, Spain, Portugal, Denmark, Sweden, Norway, Finland, Iceland, Belgium, Luxembourg, Netherlands, Switzerland, Austria, Israel, Greece, Cyprus, and Malta.
The Cisco team will be headed up by Harvard’s managing director, Chris Cartwright, who will report into David Cook, Cisco’s head of PR for Europe. According to Cook: “Top priorities for us are doing less, but doing it better, simplifying our story and whilst realizing that technology is important, focusing our efforts around ‘what it can do’ rather than ‘how it does it.’ As well as the usual pan-European coordinating role, we’ll work closely with Harvard to ensure we expand people’s perceptions of Cisco.”
The company is also looking to exploit new communications channels such as blogging and social networking more effectively, Cook says.
LONDON—Separately, AOL has appointed Resonate, another Chime public relations firm, to handle its U.K. PR activity. Resonate will be responsible for all elements of AOL’s PR activity including running a proactive press office and communicating AOL’s sponsorship of The O2, as well as a number of high profile launches from the brand before the end of the year. The account will be headed up Nicola Gibb, associate director, who joined the agency two months ago.