Chime Wins London Olympics Assignment
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Chime Wins London Olympics Assignment

The London Organising Committee of the Olympic Games and Paralympic Games has appointed The Chime Group as its retained marketing communications agency after a comprehensive pitch process.

Paul Holmes

LONDON—The London Organising Committee of the Olympic Games and Paralympic Games has appointed The Chime Group as its retained marketing communications agency after a comprehensive pitch process. The appointment covers advertising, promotion, public relations and digital communications for a year, until March 2009, including the handover ceremonies in Beijing.

 

According to Chris Townsend, commercial director of LOCOG: “The brief was to come up with an integrated marketing communications strategy and plan for the first year of the London 2012 Olympiad, which begins this year when the Beijing Games end in August.  Chime came up with a marketing communications strategy that we feel perfectly suits the overall strategy of London 2012 and our vision to make this ‘Everyone’s Games.’ We saw some terrific pitches and the standard of responses made it a tough decision but Chime’s overall integrated approach was best suited to our plans.”

The Chime team will include advertising agency VCCP, VCCP Digital, BMT, public relations and public affairs firm Bell Pottinger, and Fast Track.

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