ChoiceStream Taps Racepoint
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ChoiceStream Taps Racepoint

ChoiceStream, a premier personalization solutions provider for entertainment, e-retail, TV and mobile brands, has appointed Racepoint Group as its public relations agency of record.

Paul Holmes

WALTHAM, MA—ChoiceStream, a premier personalization solutions provider for entertainment, e-retail, TV and mobile brands, has appointed Racepoint Group as its public relations agency of record. Racepoint—part of the Larry Weber’s W2 communications group—will support ChoiceStream with the full spectrum of public relations services including strategic counsel, business media relations, digital media relations, thought leadership programs, vertical marketing, speakers’ bureau and writing services.

“We selected Racepoint for its excellence in strategic thinking and expertise in business and digital media relations,” said Lori Loureiro, senior director of marketing and corporate communications at ChoiceStream. “A strong public relations partner is crucial to our maintaining leadership in today’s highly competitive, fast-paced market.”

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