NEW YORK—Evins Communications, a marketing communications and public relations firm, has named J. Michael Christmas senior vice president and managing director. Christmas will report to, and work closely with, the principals of Evins Communications, and lead the agency’s senior management team. He will be responsible for managing day-to-day internal operations as well as for overseeing client relationship management and the development of client programs.
He will also spearhead the branding and re-imaging of Evins Communications in addition to optimizing its growth and development.
According to chairman and chief executive Matthew Evins, “Michael Christmas is an extremely accomplished professional who has a proven track record in the industries in which we specialize. Michael not only understands our philosophy and approach, but has the creativity and management dynamic that will enable us to enhance our creative and strategic prowess, as well as to optimize our performance, productivity and profitability.”
Since its inception in 1987, Evins has represented brands in a wide array of industries, including apparel and accessories; catalogues and direct mail; consumer electronics; fashion and specialty retail; food, spirits and wine; health and beauty, home furnishings and interior design; hotels and resorts; magazines and specialty publishing as well as travel and hospitality.
Christmas joins Evins after nearly decade at Nike Communications, which specializes in public relations for luxury goods, where he rose to the position of senior vice president.