Christopher Reeve Foundation Taps MWW
Charting the future of public relations
Holmes Report
CEO

Christopher Reeve Foundation Taps MWW

MWW Group has been retained by the Christopher Reeve Paralysis Foundation, an organization dedicated to finding cures and treatments for paralysis caused by spinal cord injuries and other central nervous system disorders, to its roster of clients.

Paul Holmes

EAST RUTHERFORD, NJ—MWW Group has been retained by the Christopher Reeve Paralysis Foundation, an organization dedicated to finding cures and treatments for paralysis caused by spinal cord injuries and other central nervous system disorders and improving the quality of life for people living with disabilities to its roster of clients. 

MWW will work with CRPF on developing consumer and corporate public relations programs including the much anticipated launch of the Foundation’s Superman Tags—a military-style dog tag with the Superman logo and the Foundation’s “Go Forward” slogan—as well as sustaining public relations programs to support re-branding and brand transition, fund raising and issues advocacy.  

“As we began to address the fundamental questions about our goals, our brand and the best way to sustain the organization and honor Chris’ memory, it became clear to us that the time was right to re-evaluate our communications approach and our team,” said Kathy Lewis, president & CEO of the Foundation. “After an extensive review of agencies, we determined that MWW Group was the right fit for us, bringing a unique combination of healthcare and medical expertise, entertainment PR, a proven media relations track record and insight into the opportunities to leverage government, public policy and grassroots advocacy to maintain our profile and sustain interest in our cause.”

View Style:

Load 3 More
comments powered by Disqus