NORWALK, CT—eNR, which specializes in technology-driven public relations and marketing campaigns, has been hired to provide grassroots public relations support to the Chrysler Group. The firm is helping promote the automaker’s 4,200 dealerships across the United States. eNR will also employ its online marketing services—FeatureXpress and FeatureLinQ—to promote the company’s news on the Internet.
eNR will communicate Chrysler’s latest product launches and news to each of its dealers’ local community media, announcing new cars, trucks and SUVs for Chrysler, Jeep and Dodge throughout 2004. In total, the Chrysler Group will introduce nine new or redesigned vehicles next year.
“It is imperative that our dealers have a voice at the local media level because new vehicle sales are made at the retail level,” says Dave Elshoff, senior marketing public relations manager for the Chrysler Group. “We want our dealers to have a presence in the local media because retail customers read, watch and listen to that media. eNR’s program creates a unique opportunity for us to achieve this goal.”
eNR creates localized versions of press releases, quoting local Chrysler Group dealers and incorporating local content. The firm then distributes the releases to targeted media outlets within each dealership’s defined geographic reach.