LOS ANGELES—Cinnabon, a leader in the cinnamon roll bakery category, and Dole Frozen Fruit, an award-winning frozen fruit product, have joined The Rogers Group’s roster of clients in its expanding food and beverage practice.
To celebrate Cinnabon's 25th anniversary, the agency will be heralding the arrival of cupcakes to Cinnabon bakeries across the nation. With a special blogger tasting event and posts on Facebook and Twitter, news of the cupcake launch will dominate the blogosphere. Adding to the volume of coverage will be an aggressive media outreach campaign targeting national and regional TV, radio and print.
Expanding on the successes of its existing relationship with Dole Packaged Foods, The Rogers Group has been awarded a new assignment from Dole Frozen Fruit to showcase the cost and nutritional value of frozen fruit in foodie and parenting publications, as well as mommy and daddy blogs.