BOSTON—Circuit City has awarded its public relations account to Omnicom Group’s Fleishman-Hillard following a review that included pitches from Carter Ryley Thomas, Ogilvy Public Relations Worldwide, and Stanton Crenshaw Communications. The account is believed to be worth around $1 million in annual fees.
Weber Shandwick, the incumbent, declined to participate in the review.
The account will be handled out of Fleishman’s Washington, D.C., office (Circuit City is headquartered in Richmond) and will include corporate and consumer public relations for the electronics retailer, including promotions tailored to major gift giving occasions such as Mother’s Day and Father’s Day.
Circuit City is also expected to name a new advertising agency for its broadcast business. Finalists include Doner, Grey Advertising, McCann Erickson, The Martin Agency, and The Richards Group. The incumbent is Foote Cone & Belding, which is being evaluated separately.