Cisco Names Christie to Lead Marketing and Communications
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Cisco Names Christie to Lead Marketing and Communications

Cisco has named Blair Christie chief marketing officer, worldwide government. Christie, previously senior vice president of global corporate communications, succeeds Susan Bostrom, who has decided to leave the company.

Holmes Report

SAN JOSE, CA—Cisco has named Blair Christie chief marketing officer, worldwide government. Christie, previously senior vice president of global corporate communications, succeeds Susan Bostrom, who has decided to leave the company, and will continue to report to Cisco chairman and chief executive John Chambers.

 

Christie will assume responsibility for Cisco's central marketing organization and worldwide government affairs in addition to her previous responsibilities for global corporate communications. She will be responsible for alignment and support of Cisco's efforts to accelerate market transitions and drive growth through corporate positioning, reputation management, marketing and policy strategies.

 

Previously, Christie was senior vice president of global corporate communications for Cisco, focused on shaping the company's reputation and perception. She is an executive sponsor for Cisco's communication and collaboration board and serves on the company's enterprise business council.

 

According to Chambers: "Blair's most recent experience leading Cisco's global corporate communications organization has given her a unique understanding of how external audiences view and engage with Cisco. This perspective will be critical as Cisco continues to clearly define the expanding role of the network within the communications and IT industry."

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