Cision and Critical Mention Partner on Broadcast Content
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Holmes Report
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Cision and Critical Mention Partner on Broadcast Content

Cision, a leading provider of software, services and tools for the media and public relations industry and Critical Mention, which provides comprehensive real-time broadcast capture, have formed a partnership.

Paul Holmes

CHICAGO—Cision, a leading provider of software, services and tools for the media and public relations industry and Critical Mention, which provides comprehensive real-time broadcast capture, have formed a partnership, integrating a version of Critical Mention’s CTV partner platform (CTVp) into the CisionPoint PR workflow software solution.

 

Integration of CTVp will enable CisionPoint users with access to many of the features in the Critical Mention video and audio presentation layer; keyword search functionality from broadcasts across the 210 U.S. markets; comprehensive video and audio editing capabilities; and the ability to easily share news clips and reports internally.

 

According to Joe Bernardo, president and CEO of Cision North America, “Leveraging the high-grade Critical Mention platform enables Cision to better focus on software development and services delivery to continue giving users access to the industry’s best media research, contact, monitoring and analysis tools.”

 

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