SAN FRANCISCO—With several major public relations agencies announcing plans in recent months to move toward carbon neutral status, high-tech PR specialist Citigate Cunningham has become one of the first North American PR agencies to be officially certified green, following a series of audits by The San Francisco Green Business Program—including evaluation of water and energy use, equipment, lighting, and cleaning supplies.
“Not only does ‘going green’ help environmental sustainability, it makes good business sense by improving employee wellness and productivity, and strengthening our bottom line through operating efficiencies,” says Christine Pfendt, co-CEO of Citigate Cunningham. “Through our recent efforts, we’ve reduced our energy consumption by more than 50 percent and anticipate an increased reduction in the years to come.”
Citigate Cunningham focused on four key areas in its eco-friendly initiative:
Energy consumption. All servers are virtualized with a localized cooling system, whereby servers are housed in one location enabling significantly lower energy consumption and cost. In addition, all office equipment (such as printers, copiers, lights) is set on standard business hours timers.
Equipment. The kitchen hosts energy star equipment, ceramic/glass dishware and silverware. Faxes, copiers and printers are used on a minimal basis and the paper for each is used for 2-sided printing.
Waste. All computer equipment is 100 percent recycled through a certified recycling center. Additional waste is minimized by re-using and recycling all paper products, toners, batteries, aluminum and canceling junk mail.
Awareness. In addition to signage placed throughout the office, eco-friendly email “tips” are sent to employees on a regular basis.
SANTA MONICA, CA—The Phelps Group has been recognized by the city of Santa Monica and the Santa Monica Chamber of Commerce for overall excellence in its eco initiatives during 2007. The marketing communications firm received a Sustainable Quality Award and was commended as one of the city’s “Solar Champions” by Santa Monica Mayor Richard Bloom. The award was based on an extensive analysis of the company’s eco initiatives during 2007, including investing in a major solar panel installation; implementing a company-wide lighting retrofit; and charitable contributions and pro bono services to organizations such as Junior Blind of America, Santa Monica-UCLA Medical Center, and Santa Monica Historical Society.