LONDON—Huntsworth Group corporate and financial communications specialist Citigate Dewe Rogerson has launched a new service to manage client online crisis communications.
The new service, which will run by Citigates's corporate team headed by managing director Jonathan Flint, is designed to help both business-to-business and consumer clients and supports companies through every stage of online crisis communications, from buzz monitoring to identifying issues, through to engagement, legal advice and internal social media guidelines.
The firm says the service was developed in response to the growing need by organizations to manage crises across digital as well as print and broadcast channels and believes that “this approach maps onto a traditional crisis communications s strategy, ensuring that spokespeople are also on message and communications are consistent across all channels.”
Additional legal consultancy is available in partnership with a panel of leading law firms, advising on issues such as defamation, copyright and privacy, helping to ensure that companies’ online reputations are protected.
"The advent of social media has completely switched the emphasis of managing crises online," says Flint. "Knowing who to engage with, when and how is the secret to ensuring that a crisis doesn't get out of control.”