Citigroup Consolidates Marketing and PR Under Caputo
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Citigroup Consolidates Marketing and PR Under Caputo

Citigroup has consolidated of its global marketing and communications operations under veteran public relations executive Lisa Caputo, its chief marketing officer. Caputo will assume the title of executive vice president, global marketing and corporate affairs.

Paul Holmes

NEW YORK—Citigroup has consolidated of its global marketing and communications operations under veteran public relations executive Lisa Caputo, its chief marketing officer. Caputo will assume the title of executive vice president, global marketing and corporate affairs in a move designed to “ensure strong, coordinated and strategic management of Citi’s communications activities with its external and internal audiences around the world.”

 

At the same time, Citi also appointed Kate James, formerly group head of public affairs and strategy for the Americas of Standard Chartered Bank, as senior vice president, global corporate communications.

 

Caputo will oversee an integrated global function across Citi’s operations in more than 100 countries that encompasses external and internal communications; executive communications; advertising, branding, media, sponsorships, consumer insights and market research; and community relations. She will continue to report to Citi chief administrative officer, Don Callahan.
 

Caputo has been chief marketing officer for Citigroup since 2007 and has been chief marketing and community relations officer for the company’s global consumer group since September 2005. Before Citi, she held senior communications positions with The Walt Disney Company and The CBS Corporation and spent over a decade in the public sector, most notably as deputy assistant to the President and as press secretary to First Lady Hillary Rodham Clinton at the White House during President Clinton’s first term.

 

James, who will report to Caputo, will be responsible for external and internal communications strategy, media relations and issues management. Ms. James will assume her new role in early September.
 

James had been with Standard Chartered Bank since 2004 and moved to the

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