CHICAGO—CKPR, the former Cramer Krasselt Public Relations, is acquiring New York consumer public relations boutique Nichol & Company. The acquisition gives Chicago-based CKPR a New York office, known as Nichol-CKPR, to supplement its existing operations in Milwaukee, Orlando and Phoenix and combined 2003 revenues in excess of $10 million for 2003.
Nichol & Company founder and CEO Betsy Nichol will continue at the helm of the New York operation along with Arthur Yann, a 16-year veteran of the firm. Both Nichol and Yann will report to Joel Curran, managing director of CKPR, and the acquired firm will retain all of its current staff, including vice president, group manager, Greg Pitkoff, and vice president, Jen Dobrzelecki.
“Most firms have to outsource all of the integrated services that we can access internally, from brand planning and research to graphic design, to nearly every available data resource,” says Peter Krivkovich, president and CEO of parent company Cramer-Krasselt, one of the largest independent ad agencies in the country. “CKPR has the broadest array of resources of any midsized PR firm, and we will make New York the best-equipped office in our system.”
The combined client roster for CKPR and Nichol-CKPR includes brands and destinations including AirTran Airways, Alberto Culver, Briggs & Stratton, ConAgra, Corona Beer, IMAX Theaters, Fortune Brands, Johnson Controls, Kimberly-Clark, Krispy Kreme/New York, MeadWestvaco, Valvoline Instant Oil Change and Winn-Dixie.
Krivkovich says establishing a New York office has been a priority for the firm. “We reviewed dozens of agencies in New York, but nobody matched up to Nichol & Company,” he says. “It wasn’t just the caliber of its work that impressed us. It was also the quality of its people, especially Betsy Nichol and Arthur Yann. They have built an impressive organization that will fit in seamlessly with our culture and philosophies because they have been operating that way for more than 20 years.”
According to Nichol, “I would only have considered partnering with a firm that shares a similar philosophy and culture, and one that wanted to make New York an important part of its future plans. In just a few meetings with CKPR, we knew we had an ideal fit for our clients and our employees. Our plan is to grow very quickly.”