CHICAGO—Planet 10 Spirits has awarded its Effen Vodka public relations business to Chicago-based CKPR. Planet 10 Spirits, a joint venture between Barton Brands and jstar Brands, was created to develop and market luxury brands such as super premium Effen, the company’s initial offering.
CKPR will help Effen build on its brand buzz by amplifying promotions and personalities, including an official sponsorship of IMG Fashion Weeks in New York and Los Angeles. As part of that IMG sponsorship, EFFEN Vodka is teaming up with designers to design EFFEN Vodka bottles.
Additional PR efforts will support national expansion efforts, Effen Vodka appearances in high profile Hollywood goody bags, and business press outreach.
CKPR has previously handled PR for some of America’s top beverage brands including Barton Beers (Corona Extra, Corona Light, Pacifico and Negro Modelo); E.&J. Gallo Winery (including the launch of Andre Twist and Pop Champagne); Caravella Limoncello and Orangecello; and Ridgemont Reserve 1792.