FRAMINGHAM, MA—Office supplies retailer Staples has named Paul Capelli vice president of public relations. Capelli will drive the company’s communications strategies across all business units and will report to Shira Goodman, Staples executive vice president of marketing.
Most recently, Capelli served as vice president of public relations and a member of the executive management team at CNBC Television. Prior to CNBC, Capelli was a senior public relations executive for Amazon.com where he designed and executed corporate and brand building strategies, and a senior vice president with Ketchum Public Relations.
“Paul brings a terrific blend of experience in demonstrating industry leadership, building increased brand awareness and developing comprehensive communications strategies,” said Ron Sargent, Staples president and chief executive officer. “I am excited to add Paul to our management team and work closely with him to support Staples’ Back to Brighton strategy and drive communications efforts across our business.”
Back to Brighton is a back-to-basics approach that takes its name from the first store Staples opened, in 1986. It began with a strategic realignment designed to streamline the company, focus on the small businesses that are Staples’ core customers, and put less emphasis on low-margin products that appeal to mainstream consumers.