WASHINGTON, D.C.— Rachel Ruff, formerly a special projects manager and producer with CNN, has joined Porter Novelli’s Washington, D.C. office as a vice president. She will oversee broadcast media projects for Porter Novelli worldwide, with a focus on strategy development and media creation.
Prior to joining Porter Novelli, Ruff managed and produced the Dr. Sanjay Gupta Primetime documentaries at CNN and created segments related to food and health for the CNN American Morning show. She also produced the first-ever “World Aids Day” documentary and earned the honor of being the youngest-ever producer for the network.
Ruff will work as part of Porter Novelli’s marketing idea group, pn2, which offers advertising, brand planning, interactive, broadcast production, event planning, design and corporate identity capabilities for Porter Novelli clients.
Prior to CNN, Ruff was a media consultant at Hisaoka PR.