Coach to Cure MD Selects Hope Beckham
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Coach to Cure MD Selects Hope Beckham

Hope-Beckham has been named the agency of record for Coach to Cure MD, a program of Parent Project Muscular Dystrophy and the charitable project of the American Football Coaches Association.

Paul Holmes

ATLANTAHope-Beckham has been named the agency of record for Coach to Cure MD, a program of Parent Project Muscular Dystrophy and the charitable project of the American Football Coaches Association. Hope-Beckham is charged with public relations support surrounding a national effort to raise awareness and funds for research to fight Duchenne muscular dystrophy, a progressive muscle disorder that causes loss of muscle function and independence.

 

On Saturday, October 25, 2008, Parent Project Muscular Dystrophy and the American Football Coaches Association will launch Coach to Cure MD. Participating NCAA and NAIA football coaches will wear Coach to Cure MD insignia to demonstrate their commitment to the cause. Football fans will be able to donate to muscular dystrophy research either online, at stadiums or via mobile telephones.

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