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Coca-Cola And Perfect Relations Win Platinum At SABRE Awards India
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Coca-Cola And Perfect Relations Win Platinum At SABRE Awards India

Coca-Cola's 'Support My School' campaign has won the Platinum award for best in show at the inaugural SABRE Awards India.

Holmes Report

NEW DELHI--Coca-Cola's 'Support My School' campaign has won the Platinum award for best in show at the inaugural SABRE Awards India. 

The campaign, produced by Perfect Relations, took top honours over a Platinum shortlist that also included Microsoft Windows App Momentum by IPAN Hill+Knowlton Strategies; Moms For Playgrounds by P&G India with Weber Shandwick India; and, Shave or Crave by P&G India with Weber Shandwick India.

The judging panel, which included some of the Indian PR industry's biggest names, lauded the Coca-Cola campaign for its "unique strategy", which ultimately raised millions of dollars and revitalized 272 rural schools.

Elsewhere, there were Diamond SABRE Awards, awarded for excellence in PR programming in the C-Suite, for Mahindra Group (Company of the Year); IndiGo president Aditya Ghosh (CEO of the Year); P&G India and Weber Shandwick (Brand Building); Dettol and Integral PR (Reputation Management); and Westland with WizSpk (Measurement and Evaluation).

Weber Shandwick India was the night's most awarded agency, bagging five SABRE awards for work on behalf of P&G, Huawei and the Fashion Design Council of India. Four agencies each won two SABRE Awards: Integral PR, MD Niche Media Consultants, Perfect Relations and. WizSpk Communication.

Full results are listed below:

PLATINUM SABRE AWARD FOR BEST IN SHOW 
Scaling Coca Cola Support My School (SMS) campaign Coca-Cola India with Perfect Relations

THE DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE

Company of the Year
Mahindra Group

CEO of the Year
Aditya Ghosh, IndiGo Airlines

The SABRE Award for Superior Achievement in Brand-Building
P&G India Shave India Movement
P&G with Corporate Voice Weber Shandwick

Certificate of Excellence:  Lenovo IdeaPad Yoga
Lenovo with Text 100

The SABRE Award for Superior Achievement in Reputation Management
Dettol Antiseptic Liquid Reckitt Benckiser with Integral PR

Certificate of Excellence: GMAT to be included as a recognised entrance exam for MBA aspirants in India by the AICTE
Graduate Management Admission Council with Avian Media

The SABRE Award for Superior Achievement in Measurement and Evaluation
Launch of Amish Tripathi’s Concluding Book of the Shiva trilogy, ‘The Oath of the Vayaputras’
Westland Ltd with WizSpk Communication

THE GOLD SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS 

Marketing to Consumers (Existing Product)
Cheer for Champions
P&G India with Corporate Voice Weber Shandwick

Certificate of Excellence: Shave or Crave
P&G India with Corporate Voice Weber Shandwick

Marketing to Consumers (New Product)
Launch of Amish Tripathi’s Concluding Book of the Shiva trilogy, ‘The Oath of the Vayaputras’
Westland Ltd  with WizSpk Communication

Certificate of Excellence: Say Ola!
Olacabs with Aim High Consulting

Business-to-Business Marketing
Vserv B2B technology campaign
Vserv.mobi with Text100 Global Communications

Certificate of Excellence: From 5,000 to 12,000 SME members in less than a year!
Power2SME with IPAN Hill+Knowlton Strategies

Corporate Image
Moms for Playgrounds
P&G India with Corporate Voice Weber Shandwick

Certificate of Excellence: 2012 - The Year in Review
Mahindra Group

Crisis/Issues Management
GMAT to be included as a recognised entrance exam for MBA aspirants in India by the AICTE
Graduate Management Admission Council with Avian Media

Certificate of Excellence: Dettol Antiseptic Liquid
Reckitt Benckiser with Integral PR
Certificate of Excellence: Navigating the World’s 7th Largest Mobile Operator Through a $35 Billion Crisis
Uninor with Perfect Relations

Public Education
Enabling Change
Nicorette's Quitline Nicorette with The PRactice

Certificate of Excellence: Sanofi Diabetes Blue Fortnight
Sanofi Diabetes with HEAL Foundation

Financial Communications
Let's Talk Money
Right Horizons with Aim High Consulting

Certificate of Excellence: Driving financial awareness among Indian urban women
HDFC Life

Employee Communications
Engaging Employees Through A Challenging Transition
Quintiles India with Quintiles Research (India)

Certificate of Excellence: Smiles To Go Before We Sleep
Flipkart with Aim High Consulting

Corporate Social Responsibility
Using Education to Bridge Barriers
Huawei Technologies with Corporate Voice Weber Shandwick

Media Relations
Kochi Muziris Biennale
Kochi Muziris Biennale with MD Niche Media Consultants

Certificate of Excellence: Cadbury Celebrations - ‘Toh iss Diwali aap kise khush karenge’
Cadbury India with The PRactice

Social Media Campaign
Certificate of Excellence: Tweeting a la Mode
Fashion Design Council of India with Corporate Voice Weber Shandwick

Special Event
Change the Game
Pepsi with Genesis Burson-Marsteller

Certificate of Excellence: Beyond the Hour 2012
Earth Hour with Genesis Burson-Marsteller

Consumer Products/Services
Shave or Crave
P&G India with Corporate Voice Weber Shandwick

Certificate of Excellence: Dettol Antiseptic Liquid
Reckitt Benckiser with Integral PR

Entertainment
Using a mythology-based TV show to affect social change
Life OK with Perfect Relations

Food & Beverage
Scaling Coca Cola Support My School (SMS) campaign
Coca-Cola India with Perfect Relations

Certificate of Excellence: Starbucks Entry in India
Starbucks Coffee Company with Edelman India

Fashion & Beauty
Creating Participants from Spectators
Fashion Design Council of India with Corporate Voice Weber Shandwick

Certificate of Excellence: Avon India: Beauty Meets Facebook Campaign
Avon India with Genesis Burson-Marsteller
Certificate of Excellence: Launch of Flagship Store in Mumbai
Christian Louboutin with PR Pundit

Financial & Professional Services
Driving financial awareness among Indian urban women
HDFC Life

Certificate of Excellence: GMAT to be included as a recognised entrance exam for MBA aspirants in India by the AICTE
Graduate Management Admission Council with Avian Media

Healthcare
Dettol Antiseptic Liquid
Reckitt Benckiser with Integral PR

Certificate of Excellence: Sanofi Diabetes Blue Fortnight
Sanofi India with HEAL Foundation

Industrial/Manufacturing
2012 - The Year in Review
Mahindra Group

Certificate of Excellence: From 5,000 to 12,000 SME members in less than a year
Power2SME with IPAN Hill+Knowlton Strategies

Not For Profit
Kochi Muziris Biennale
Kochi Muziris Biennale with MD Niche Media Consultants

Public Sector/Government
Wake Up Clean Up Bengaluru
Bruhat Bangalore Mahanagara Palike with Madison Public Relations

Certificate of Excellence: Sanofi Diabetes Blue Fortnight
Sanofi Diabetes with HEAL Foundation

Technology
Microsoft Windows App Momentum
Microsoft India with IPAN Hill+Knowlton Strategies

Certificate of Excellence: Keep Groovin'
Sennheiser with Genesis Burson-Marsteller

Travel & Leisure
The Taj Wedding Barometer
Taj Group of Hotels with Rediffusion-Edelman

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