NEW YORK—Lincoln Financial Group has engaged Cohn & Wolfe to support its communications efforts including branding, corporate positioning and executive thought leadership. The appointment follows a four-stage selection process that included presentations to Lincoln’s chief marketing officer Heather Dzielak, chief executive and leadership team.
Lincoln Financial, a diversified financial services organization, offers a variety of life insurance, long-term care, annuities and retirement life insurance services and products. Cohn & Wolfe’s corporate and digital practices will work with Lincoln to highlight the company’s role. The account will be led by Michael Bayer, executive VP and U.S. corporate practice leader and deputy managing director for Cohn & Wolfe New York.
Says Dzielak, “Cohn & Wolfe demonstrated a remarkable understanding of our industry and the nuances of a customer base that stretches across virtually every income bracket. And we were impressed with the way they were able to turn that awareness into something fresh and versatile, but still uniquely Lincoln Financial.”