OLYMPIA, WA—Seattle-based Cole & Weber United has been named the successful bidder for the new advertising and public relations contract for Washington’s Lottery and will partner with Edelman to provide public relations services. The total Lottery contract is valued at $12 million annually over three years with the possibility of two one-year extensions.
The contract includes a full range of marketing communications and creative services. Cole & Weber will serve as strategic and creative partner and manage all of the Lottery’s interactive needs including web design and development.
Cole & Weber and Edelman will begin work in November upon completion of the current contract.
Publicis and its PR unit Publicis Consultants have held the Lottery account for the past eight years but did not bid on the contract.