MINNEAPOLIS—Colle+McVoy Public Relations, a subsidiary of the advertising agency of the same name, is changing its name to Exponent Public Relations. According to managing director Riff Yeager, the change is designed to reflect the firm’s growing roster of stand-alone public relations clients and to support its ambitious plans for the future.
“As Exponent, we will make the great work we’ve been doing for years as part of Colle+McVoy available to a much bigger universe of PR prospects,” says Yeager. “Exponent defines what we commit to accomplish for them—to champion and advocate on their behalf, in ways that deliver meaningful, measurable ROI.”
While the firm will market itself under the name Exponent Public Relations, it will remain a business division of Colle+McVoy, which itself is part of the MDC Partners network of agencies.
“Re-branding makes our PR expertise more visible to prospects and clients,” said John Jarvis, chief executive officer and chief creative officer of Colle+McVoy. “Our PR group has continually demonstrated its ability to deliver great ideas to our clients, and launching Exponent will help us further underscore our culture and reputation as an idea-driven organization.”
Exponent’s expertise includes brand marketing and public affairs in selected practice areas, including food and nutrition, healthcare, lifestyle and agribusiness. Clients include Nestlé Purina, Novartis, CHS, Minnesota State Lottery, the North American Olive Oil Association and Orphan Medical.