BUFFALO GROVE, IL—Chicago-based technology public relations firm Tech Image has named Dennis Collins as its new president. Collins replaces founder and CEO Mike Nikolich, who will become chief marketing officer at SmithBucklin Corporation, the world's largest association management firm. SmithBucklin acquired Tech Image in 2007.
Collins joined Tech Image in 1998 as chief operating officer and was instrumental in building the agency to its current stature among the country's premier technology PR firms. S
A 30-year veteran of marketing and management, Collins has split his career on the agency and client sides of advertising, public relations and marketing. Collins has worked with technology companies since 1981, and has experience in channel management, social media, retail and all facets of communications production. His resume includes companies such as GE, ITT, McDonald's, Sara Lee and Truevision.
Tech Image provides media and analyst relations, messaging services, media coaching and sales acceleration programs for business-to-business organizations. Clients include Cisco, CompTIA, GlobalSpec, Initiate Systems, NEC Display Solutions, ProtusIP Solutions and RedPrairie.