CHICAGO—Colorlab Cosmetics, a national brand that allows consumers to “invent” their own custom make-up products, has chosen CKPR as its agency of record.
Colorlab uses patented processes to custom blend all-natural lipsticks, eyeshadows, blushes and foundations in unlimited hues with formulations for every skin type. The company recently opened its first retail counter at the flagship Macy’s on State Street in Chicago and is opening its first dedicated store this week in Lincoln Park.
“We selected CKPR because of its ability to help us build our brand at an accelerated pace,” says Mary Swaab, founder and CEO of Colorlab Cosmetics. “We also appreciate that its 360-degree approach to brand building goes beyond traditional public relations.”