TAMPA—CommerceQuest, an integration solutions provider, has engaged with Ruder-Finn for a strategic communications program designed to build a stronger presence for the company in the fast growing enterprise application integration market.
“Ruder-Finn’s strong track record in the enterprise software arena was a clear differentiator among the many agencies we looked at,” said Claudia Duch, senior vice president of marketing for CommerceQuest. “They bring to the table an in-depth understanding of our market and the challenges and opportunities that lie before us, as well as an informed perspective on what we need to do from a communications standpoint to achieve the next level of success. We’re very pleased to have them on board as our PR partner.”
Ruder-Finn’s responsibilities include the coordination of a comprehensive public relations program that spans media and industry analyst relations as well as thought leadership activities. Initial outreach efforts will focus solely on U.S. audiences but may ultimately expand internationally.
The account team is based in Ruder-Finn’s Chicago office and led by managing director Howard Solomon. John Howlett, vice president and enterprise software practice leader, and Erika Hoeft, account supervisor, will manage the program.