LOS ANGELES—Edelman has been selected as agency of record for Computer Sciences Corporation, one of the world’s leading information technology services companies.
After a comprehensive agency review process managed by California-based PR management consultant Jerry Swerling, Edelman was selected to work with CSC to further enhance the company’s corporate reputation and brand recognition in the global IT services market.
“For nearly 50 years we have been defining innovation for customers around the world and Edelman, as a recognized innovator in communication, is an ideal communications provider and facilitator for us,” said K. Peter Maneri, CSC vice president of corporate communications and marketing. “We selected Edelman as our PR agency after a comprehensive search as it impressed us with the depth and breadth of its experience across technology, financial and public affairs sectors. Edelman also brings a deep understanding of the trends affecting our business around the world, our key stakeholder relationships and a history of successful communications programs that will help us deliver on our business goals.”
The account will be based in Los Angeles with support from Edelman’s offices in Washington D.C., New York City and Edelman’s worldwide network.