BOSTON—Cone has added two new clients to its brand marketing and corporate responsibility groups and current clients are expanding work across multiple practice areas at the firm.
Longtime cause branding client Western Union is among those expanding their relationships with the agency. After Cone developed the Our World, Our Family launch for the company, Western Union has increased Cone’s role to include media relations work for Western Union Payment Services and the launch of Western Union Yes!, the first global brand campaign in the company’s 155-year history.
Another cause branding client, L’Oreal, awarded Cone all the media relations work surrounding its cause initiative following a competitive bid against L’Oreal’s incumbent media agency Edelman.
Cone will also be providing media relations support for Guayakí, a market driven restoration company that links consumer purchases of healthy yerba mate products in North America with indigenous communities engaged in sustainable agriculture and reforestation projects in Argentina, Paraguay and Brazil. Media relations and influencer engagement work will drive awareness of the category of yerba mate, a beverage made from the leaves and stems of rainforest trees, to increase recognition of yerba mate and Guayakí in national consumer and trade media, as well as in key regional media.
On the corporate responsibility front, Cone was retained by EMC, a leading developer and provider of information infrastructure technology and solutions, to consult on the company's first fully integrated sustainability report. Cone will provide counsel on overall reporting strategy, structure, content and metrics.