BOSTON—Cone Communications has launched a new influencer identification platform, ConeFluence, powered by SocMetrics. This new offering gives the Boston-based firm a method to find key online influencers on behalf of its clients, and offers full tracking and reporting, enabling Cone to pinpoint how influencers are engaging with various brands.
SocMetrics, the leader in influencer analysis and monitoring, has helped agencies and brands strengthen their influencer marketing programs by targeting thought leaders for hundreds of outreach and advocacy campaigns. The platform provides an end-to-end solution that profiles each influencer, builds lists for targeted outreach, and monitors campaign results.
According to Alex Nicholson, vice president of new and social media at Cone, “Influencer engagement has always been critical to public relations and ConeFluence enables us to offer a sophisticated, digital approach.”