BOSTON—Julia Hobbs Kivistik has joined Cone as executive vice president of its cause branding discipline. Kivistik, formerly senior vice president of human interest at Saatchi & Saatchi X, will oversee one of Cone’s major practice areas and focus her attention on client service, cause capabilities expansion, leadership and team development and new business.
As a thought leader in the field of cause branding, Cone has created and implemented some of the nation’s most memorable cause initiatives including: American Heart Association’s Go Red For Women, Avon Breast Cancer Crusade, Reebok Human Rights Awards, PNC Grow Up Great, and ConAgra Foods’ Feeding Children Better.
Prior to joining Cone, Kivistik worked at Saatchi & Saatchi X with brands such as Coca-Cola, Gerber, Leap Frog, Energizer, Smucker’s, Wal-Mart, General Mills, Procter & Gamble and Disney. She led the development of national marketing plans, cause-related marketing initiatives, corporate communications programs, national promotional campaigns and shopper research.
“As the groundbreaking work we do requires a range of talents, Julia’s experience in building and leading exemplary teams will be critical to enhancing our reputation as the preeminent resource for companies and nonprofits in Cause Branding,” said chairman Carol Cone.
Kivistik also has significant experience with a variety of non-profit organizations, both in developing communications strategy and in partnering with corporations. In 1995, she formed a company called Jules, Inc. in 1995, working with corporations and nonprofits to develop programs for clients including Special Olympics, Safe Drinking Water Trust, Community Anti-Drug Coalitions of America/Kmart Kids Race Against Drugs, and the Arnold Palmer Hospital for Children and Women.
Before starting her own company, Kivistik was executive vice president of Give Kids the World, which provides vacations to terminally ill children and their families.