Connecting for Health – Delivering quicker, better, safer care
Charting the future of public relations
Holmes Report
CEO

Connecting for Health – Delivering quicker, better, safer care

In January 2007, PR Week described the task of turning around the PR fortunes of the National Programme for IT (“the Programme”) as similar to the task of trying to improve the public image of Jade Goody (celebrity accused of racism) and Heather Mills McCartney (Paul’s ex-wife)!

Paul Holmes

In January 2007, PR Week described the task of turning around the PR fortunes of the National Programme for IT (“the Programme”) as similar to the task of trying to improve the public image of Jade Goody (celebrity accused of racism) and Heather Mills McCartney (Paul’s ex-wife)! In the first month of our engagement we doubled the amount of positive press coverage (subsequently maintained throughout the whole of 2007). Over the year the volume of stories written about the Programme diminished and when the Director General of the Programme Richard Granger resigned we saw the lowest level of negative press coverage for the whole of 2007, highlighting how well the announcement was handled.

 

The Challenge

The

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