Connexion by Boeing Taps Waggener Edstrom
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Connexion by Boeing Taps Waggener Edstrom

Waggener Edstrom Strategic Communications has added Connexion by Boeing to its client roster. Connexion by Boeing is a new service that offers high-speed data communications services through a “space-based” network.

Paul Holmes

SEATTLE—Waggener Edstrom Strategic Communications has added Connexion by Boeing to its client roster. Connexion by Boeing is a new service that offers high-speed data communications services through a “space-based” network. The system provides air travelers with high-speed in-flight e-mail, Internet and intranet services.

Waggener Edstrom will provide support for an integrated awareness campaign around the service, leading up to and through its global commercial launch in spring 2004.

Connexion by Boeing serves two important market segments — commercial aircraft operators and their passengers — as well as executive aircraft, including operators of private and government executive jets. Using laptops or personal digital assistants, passengers can enjoy secure broadband access to the Internet, personal and business e-mail accounts, and company intranets. They also will be able to send and receive large attachments and view entertainment content at DSL-like speeds.

“Following the extremely positive results from two concurrent airline trials of the Connexion by Boeing service earlier this year, the opportunity to launch this service globally provides tremendous communications opportunities,” said Sherry Nebel, vice president of communications at Connexion by Boeing. “We believe the most powerful support for the service will come from the users themselves. That’s why prelaunch awareness is so pivotal.”

AUSTIN—Waggener Edstrom Strategic Communications has expanded its business with Advanced Micro Devices to include AMD’s personal connectivity solutions group, and will provide media relations and public relations counsel for talent management software provider Hire.com.

AMD’s PCS group is a win that builds on Waggener Edstrom’s existing work for the chip manufacturer. The PCS group delivers high-performance, low-power embedded solutions designed to address customer needs in the non-PC Internet appliance market. Target markets for PCS solutions include client, mobile client, set-top box, and access and networking device markets.

The group hired Waggener Edstrom after working with the agency during the Embedded Systems Conference.

“We were impressed with Waggener Edstrom’s thorough knowledge of our industry and our business,” said Phil Pompa, vice president of the personal connectivity solutions group.

Hire.com is a leading application service provider and talent-management software provider to some of the world’s most recognized brands.

“We were impressed with Waggener Edstrom’s thought leadership and longstanding relationships with both the technology and business media,” said Robert Tate, vice president of marketing at Hire.com.

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