NEW YORK—Conservation International, a U.S.-based, global non-profit organization dedicated to the conservation of the earth’s biodiversity, has hired Ketchum as its U.S. public relations agency of record. Ketchum will work closely with Conservation International to help raise awareness of the organization’s efforts to conserve the Earth’s living heritage.
During the past year, Conservation International invested $115 million in preservation initiatives, a 25 percent increase over the previous year. Today, the group has more than 800 employees and a growing list of nonprofit, community and corporate partners.
“Ketchum shares our passion for global conservation and offers brand building leadership that will help make the Conservation International name even better known,” says Laura Bowling, Conservation International senior vice president, strategic marketing and global communications. “And we believe Ketchum’s strength in both environmental communications and working with non-profit organizations makes them the right choice for this assignment.”
Ketchum New York’s corporate practice will manage the account with support from the agency’s communications and media strategy network.