CHICAGO-Fred Cook, former general manager of the Los Angeles office of Golin/Harris International, has been named the agency's president, a position that has been open since the departure of Dave Gilbert last year, in what was widely viewed as a cost-cutting measure by Golin/Harris parent Interpublic.
Cook, a 17-year veteran of the firm, was named chief client officer at the beginning of this year-a title he will retain. Previously, he was regional managing director of the firm's western region and managing director of the Los Angeles office.
In his new role, Cook will work with all offices and practice areas in strategic planning-including the firm's work in the areas of trust; client service; global account management and employee programs. He will continue to report to Rich Jernstedt, chief executive officer.
"Fred's promotion to president underscores the Golin/Harris commitment to client partnerships, our people-centered culture and excellence in our strategic and creative products," said Jernstedt in an internal announcement. "Fred has created or championed many of the policies and philosophies that make Golin/Harris such an outstanding firm."
According to Cook, "This is an exciting opportunity for me to work with our offices around the world to leverage our strength in serving clients. Golin/Harris is forging new territory with our proprietary approach to building trusted global brands and I'm proud to be part of that process."