WASHINGTON D.C.—StrategyOne, Edelman’s full service research firm, has hired Barbara Coons, formerly U.S. director of research at Hill & Knowlton, to lead the firm’s media analysis and competitive intelligence group.
At Hill & Knowlton, Coons planned, managed, and implemented the research components of public relations programs. At StrategyOne, she assumes responsibility for a key that has grown 33 percent year-to-date, with clients that include ABN AMRO, International Food Information Council, Motion Picture Association of America, Nissan, Pfizer, Progress Energy, the Recording Academy, Sara Lee Corporation, the Scotts Company, Unilever and Veritas.
The media analysis and competitive intelligence group manages three of the industry’s most successful research tools: EMAP, a proprietary media analysis system; I-PLAN, a software-based legislative and policy tracker; and MediaMind, an automated system for tracking, measuring and analyzing media coverage in real time.
“StrategyOne is on the cutting edge of thought leadership and measurement in public relations. With products like the Trust Barometer and the Relationship Index, it is redefining how the industry assesses its performance and value,” says Jennifer Scott, President of StrategyOne. “Barbara augments the group by bringing a wealth of knowledge, impeccable research standards, and an industry-wide reputation for providing outstanding analysis and strategic insight.”
Prior to joining Hill and Knowlton in 1986, Ms. Coons was director of research services at Gray & Company, which later merged with Hill & Knowlton. She also served as an education liaison and research specialist at the Library of Congress.