WASHINGTON, D.C.—Direct Impact, the grassroots public affairs and public relations subsidiary of Burson-Marsteller, has appointed Nicole Cornish as president. Cornish has been a member of the Direct Impact team since 2003 and previously served as executive vice president for the firm. In her new role, Cornish will run day-to-day operations, manage the new business development process, lead key client accounts and continue as liaison for DI’s national grassroots field network.
Cornish will report to Dave DenHerder who will continue to serve as CEO with an expanded focus on providing strategic oversight on new business and client implementations.
As executive vice president, Cornish oversaw internal operations for the company, including general supervision of all existing program implementation and staff. She has helped counsel some of DI’s largest clients and programs including multi-market campaigns for pharmaceutical, automotive and beverage companies, as well as a number of associations focused on issues ranging from alternative energies to member relations.
She joined Direct Impact in 2003 after working in Burson-Marsteller’s San Diego office and, prior to that, at Edelman-New York as a technology practice account supervisor.
DenHerder has been with DI since 2005. During his tenure, he has managed and directed a number of campaigns related to public policy, public relations, marketing and brand reputation through his campaign-style approach that was formulated during his time as regional political director for Bush-Cheney ’04. \