Corporate Comms Veteran Gets CMO Position at Sony
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Corporate Comms Veteran Gets CMO Position at Sony

Sony Corporation has named veteran corporate communications professional Andrew House chief marketing officer and group executive. He will report to Howard Stringer, Sony Corporation chairman and CEO, and to Ryoji Chubachi, president and CEO of Sony Electronics.

Paul Holmes

NEW YORK—Sony Corporation has named veteran corporate communications professional Andrew House to the newly-created position of chief marketing officer and group executive. He will report to Howard Stringer, Sony Corporation chairman and CEO, and to Ryoji Chubachi, president and CEO of Sony Electronics.

 

“Sony’s brand is one of the company’s greatest assets,” says Stringer. “Andy will work toward creating a brand personality unique to Sony, one that reflects all aspects of our business.”


In his new role Mr. House will have global responsibility for corporate marketing across all of Sony’s businesses, with a primary emphasis on building value in the Sony brand and helping divisions to work together to enhance Sony’s relationship with the consumer. He will develop a consistent and coordinated marketing approach across segments to represent a united Sony, with special focus on advertising and promotional activities.

 

House joined Sony in 1990, and spent his first five years working in corporate communications for Sony Corporation in

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