“Sony’s brand is one of the company’s greatest assets,” says Stringer. “Andy will work toward creating a brand personality unique to Sony, one that reflects all aspects of our business.”
In his new role Mr. House will have global responsibility for corporate marketing across all of Sony’s businesses, with a primary emphasis on building value in the Sony brand and helping divisions to work together to enhance Sony’s relationship with the consumer. He will develop a consistent and coordinated marketing approach across segments to represent a united Sony, with special focus on advertising and promotional activities.
House joined Sony in 1990, and spent his first five years working in corporate communications for Sony Corporation in