WASHINGTON, D.C.—The National Association for Corporate Directors, a leading organization representing corporate boards of directors, has tapped GolinHarris to assist in its efforts to improve corporate governance and maximize the voice of the director in the economic debate. The agency will help NACD promote better business practices and provide broad-based media relations support. The account will be lead by GolinHarris Public Affairs in Washington, D.C.
“We selected GolinHarris because of its unique approach and expertise in integrating marketing and brand strategy, issues management, corporate communications, government relations and corporate social responsibility into public affairs campaigns,” said Kenneth Daly, president and CEO of NACD. “They really understand the goals of our organization and the corporate governance policy areas that Congress and the business community are confronting today. They came to us with fresh, creative, executable plans that will help us achieve numerous goals in the near term.”
Founded in 1977, the National Association for Corporate Directors prepares its ten thousand members to better evaluate risks, perform responsibly in specific committee roles, add value to their boards, and engage more effectively with management and stakeholders.