ATLANTA—Communications executives Guy Griswold and Craig Lesser—veterans of Procter & Gamble and Southern Company respectively—have formed a new public affairs firm, Griswold-Lesser. Initially targeting regulated businesses operating in Georgia, the firm will offer legislative, regulatory and media strategic planning.
According to Lesser, “We offer relationship development and management to corporations understanding that their bottom line is directly influenced by regulatory and legislative decisions made on the state, regional and national levels. Our mission is to help our clients achieve better results from regulatory and legislative decisions or minimize the impact of negative ones.”
Lesser’s experience includes senior level positions at Southern Company and its subsidiaries where he directed the company’s relationships with Congress, the state legislature, the Public Service Commission and numerous state and federal agencies.
Griswold spent 24 years with Procter & Gamble, most recently in charge of external affairs where he was responsible for legislative, regulatory and media relations, and for four years, he chaired the Georgia Industrial Group, which represents large industries in regulatory proceedings.
Says Griswold,. “Developing and building relationships with regulators, legislators and the media is analogous to a three-legged stool. Focusing on any one of these relationships to the detriment of the others creates instability. We develop strategies that enable our clients to create and maintain a balance in these dynamic and vitally important relationships.”