Corporate Leaders in Middle East See Value in PR
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Corporate Leaders in Middle East See Value in PR

Senior business executives in the Middle East are increasingly recognizing the substantial affects of corporate reputation on their businesses, according to Hill & Knowlton’s Corporate Reputation Watch survey, conducted by YouGov Siraj.

Paul Holmes

Senior business executives in the Middle East are increasingly recognizing the substantial affects of corporate reputation on their businesses, according to Hill & Knowlton’s Corporate Reputation Watch survey, conducted by YouGov Siraj. The survey highlights the current understanding of and approach to corporate reputation in the Middle East.

Among the findings:
• 94 percent of senior executives believe customers and consumers consider corporate reputation to be either important or extremely
• 77 percent of senior executives believe that corporate reputation is one of the top three factors investors consider to be either important or extremely important
• The top three benefits from building and maintaining corporate reputation are additional sales,
• employee recruitment and retention and facilitating strategic partnerships and transaction.

According to Dave Robinson, CEO of Hill & Knowlton Middle East: “Positive reputation is a requirement to building and sustaining a healthy business and therefore, an essential component for remaining competitive in this marketplace. Perception now holds almost as much value as performance and profit.”

Participants included business executives in the United Arab Emirates, Bahrain, Kingdom of Saudi Arabia, Qatar, Egypt, Lebanon and Kuwait.

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