SPRINGDALE, AK—Tyson Foods has named Sara Lilygren executive vice president of corporate Affairs. She was formerly senior vice president of external relations, a role in which she served for more than three years. Lilygren joined Tyson Foods in August 2002 as director of federal government relations and ran the company’s Washington, DC, office for seven years. Prior to that, she was a lobbyist and public relations practitioner for various food industry groups for 22 years.
NEW YORK—NBCUniversal executive Lenore Moritz has been promoted to vice president, communications, digital and integrated media, in NBCUniversal's Entertainment & Digital Networks and Integrated Media division. Moritz takes on communications oversight of DailyCandy, Fandango, Television Without Pity. Most recently, Moritz was vice president of communications for Integrated Media and iVillage, which recently moved to the digital portfolio in NBCUniversal's News division.
PHILADELPHIA—Opportunity Finance Network, a national network of high-performing community development financial institutions, has hired Todd Eachus as chief external affairs officer. Eachus, former majority leader of the Pennsylvania House of Representatives, will work at the strategic management level as a member of the CEO’s leadership team advising on all external elements of OFN. He is responsible for execution of clear, consistent communications between OFN and its members, investors, funders, as well as the media, policy makers, and opinion shapers.
MONTGOMERY, AL—Dana Vickers Shelley has been named director of public affairs for the civil rights group the Southern Poverty Law Center. Vickers Shelley has worked with the Democratic National Committee and the NAACP National Voter Fund, and during the Clinton Administration was deputy press secretary to then-Commerce Secretary Ronald Brown. She previously served as director of strategic communications for the Annie E. Casey Foundation.