NEW YORK—The Council of Public Relations Firms and the Counselors Academy of the Public Relations Society of America have launched a new version of PR QuickStart, a free Web-based training program for those who are new to the public relations industry.
PR QuickStart, originally launched in 2001, provides users with an overview of the fundamental skills required to work in public relations and what to expect while working at a public relations firm. The updated PR QuickStart is divided into three courses: What Is Public Relations?; The Agency Life; and Media Relations. The site offers case histories, news articles, video and links to other industry resources, as well as tips and advice from public relations professionals at different levels.
“PR QuickStart is a great resource for those promising candidates who are looking to transition into public relations from other professions, as well as help the new talent acclimate quickly,” said Kathy Cripps, president of the Council of Public Relations Firms. “Individuals who use PR QuickStart before applying for a job at a public relations firm will be more informed about the skills and competencies required there.”