WETHERSFIELD, CT—As part of a campaign help raise awareness of the importance of consumer participation in legitimate market and opinion research, The Council for Marketing and Opinion Research has retained KCSA Worldwide.
CMOR is a non-profit industry organization that works on behalf to encourage citizen participation in public opinion and marketing research as well as to monitor and comment on legislation that could interfere with the free expression of opinions through legitimate research.
“Increasing the value of research cooperation is a major goal of the market research industry,” says Harry Heller, director of Respondent Cooperation at CMOR. “To accomplish this, we need to communicate how important marketing and opinion research affect the public and educate consumers on how to identify legitimate researchers.”
Henry Feintuch, managing partner, and Yin Chang, managing director of KCSA’s global technology and business-to-business practice, will manage the CMOR public relations program.