Coyne Adds Church & Dwight Assignment
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Coyne Adds Church & Dwight Assignment

Coyne Public Relations has added Church & Dwight’s Arm & Hammer Cat Litter brand to its growing roster.

Paul Holmes

FAIRFIELD, NJ, June 14—Coyne Public Relations has added Church & Dwight’s Arm & Hammer Cat Litter brand to its growing roster. The New Jersey firm, which also works for Campbell Soup Company, Merck-Medco and Nabisco, was tapped to develop a strategic public relations campaign to support the full line of Arm & Hammer cat litters in the second half of 2002.
 
Says Thomas Coyne, “The addition of Arm & Hammer reflects a facet of our new business development strategy—to pursue the tremendous opportunities that New Jersey-based companies offer, and to continue expanding our roster to work with the nation’s leading brands across category lines.”
 
Coyne PR will launch Arm & Hammer’s “Coolest Cat Tricks Contest”, a nationwide consumer promotion in search of the finest feline performances. 
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