PARSIPPANY, NJ—Coyne Public Relations has been named agency of record for NUK USA and Playmobil USA. Both accounts will be led by Coyne PR’s toy and juvenile products team.
NUK has retained Coyne PR to position the company as a leader in developing products that promote healthy oral and overall development, and continue to build awareness with moms through traditional and social media channels. The team at Coyne has already begun developing an educational and advocacy program that helps deliver NUK’s key message to the consumer, via the medical community.
For Playmobil, Coyne PR has been charged with increasing awareness, understanding and appreciation of the brand among its target audience of moms. Tactics will include traditional media outreach, social media engagement, event planning and execution, trade show support and consumer contest development and implementation.