AKRON—After a competitive review The Goodyear Tire & Rubber Co. has selected Coyne Public Relations as its United States public relations agency.
“We were very pleased with the work of all three ‘finalist’ agencies,” said Ed Markey, vice president of public relations and communications for Goodyear’s North American Tire business. “Coyne PR impressed us with a combination of solid strategic thinking, creative tactical ideas and great collaborative chemistry.”
Coyne beat out Manning, Selvage & Lee and Weber Shandwick. GolinHarris had handled numerous projects for Goodyear in the past.