Coyne Named Agency of Record for Mary Kay
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Coyne Named Agency of Record for Mary Kay

After a competitive pitch process, Coyne PR has been selected as agency of record for product publicity and promotion by Mary Kay, one of the largest direct-selling skin care and color cosmetic companies in the world.

Paul Holmes

PARSIPPANY, NJ—After a competitive pitch process, Coyne PR has been selected as agency of record for product publicity and promotion by Mary Kay, one of the largest direct-selling skin care and color cosmetic companies in the world.  As agency of record, Coyne PR has been charged with launching new beauty products, supporting existing brand offerings, leveraging sponsorships and increasing awareness of Mary Kay as a leading prestige beauty brand. 

 

In 2007, Coyne PR worked with Mary Kay on a project basis.The firm handled public relations duties on behalf of Mary Kay throughout the company’s role as official beauty sponsor of the 2007 CMA Awards, including the highly successful “A Kiss for Country” philanthropic program in which celebrities were asked to donate their kiss prints for auction, with 100 percent of the proceeds benefiting Mary Kay Ash Charitable Foundation programs committed to ending domestic violence. 

 

Founded in 1963, the Mary Kay independent sales force today includes more than 1.7 million people in more than 30 markets worldwide. 

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