PARSIPPANY, NJ—Coyne Public Relations has been selected to work with Breastcancer.org, an online resource for expert-reviewed breast health and breast cancer information. The agency will be highlighting the work breastcancer.org is doing and maximizing media coverage for Pink Season and the Rock the Ribbon 10-Year Anniversary Celebration. The account will be led by the agency’s health care practice.
Coyne PR is currently developing story angles and securing interviews and article placements for Marisa Weiss, founder and president of Breastcancer.org for October (Breast Cancer Awareness Month) issues of long-lead magazines. In addition, the team developed and is executing upon a traditional and social media strategy surrounding the Rock the Ribbon lead-up events and gala concert and fundraiser on October 30, featuring Harry Connick, Jr.