ATLANTA, GA—CBRL Group has selected Ketchum as its public relations agency of record. Ketchum will work with CBRL’s wholly-owned subsidiary Cracker Barrel Old County Store to showcase its country cooking and retail products. Ketchum’s Atlanta based brand marketing group will manage a team of experts from throughout the agency’s network.
“We chose Ketchum as our agency or record based on its successful track record of providing strategic counsel and fresh insights relevant to the food industry landscape,” said Diana Wynne, senior vice president of corporate affairs. “Ketchum really understands our business challenges and demonstrated how its global network could immediately deliver impactful and efficient programs to effectively communicate the power of our brand.”
As agency of record, Ketchum will support a wide array of communication and marketing activities including developing strategic initiatives to drive traffic into Cracker Barrel restaurants, communicating the benefits of quality family time shared over a good meal, and spreading the word about the vast array of products found in the retail stores.