CHICAGO—Crocs, maker of the distinctive and popular line of footwear, has named marketing and communications firm Cramer-Krasselt as its global agency of record. This marks the first time that the company has consolidated all of its advertising, media, digital and public relations with a single, integrated agency.
“We chose Cramer-Krasselt for its holistic and integrated approach to brand communications as well as its deep understanding of Crocs consumers throughout the world,” says
Cramer-Krasselt won the consolidated assignment following an extensive three-month review process. The agency’s